![]() Having outgrown her apartment, she rented space in a nearby research institute to store her swelling piles of parcels and boxes, but the company’s growth proved hard to keep up with. Within a year of launching Wildberries, Bakalchuk had started hiring couriers to deliver her goods. “We’re going to end up with just a few large players.” With the top five companies together controlling about a quarter of the market, “There’s clearly going to be consolidation,” Virin says. But it is self-funded, making it vulnerable to companies with more robust financial backing such as AliExpress, which mostly sells goods imported from China M.video, controlled by billionaire Mikhail Gutseriev and, backed by another billionaire, Vladimir Evtushenkov. has stayed away from Russia because of political tensions and the logistical challenges of a country with 11 time zones.Īmong Russia’s web stores, Wildberries has the most efficient logistics, as well as a loyal customer base, said Fedor Virin, a partner at Data Insight. While two other players, Alibaba Group Holding Ltd.’s AliExpress and Yandex.Market, have larger sales, they only resell goods for others and don’t carry their own inventory. With about 7% of the $14 billion market, according to researcher Data Insight, Wildberries is the country’s largest online retailer. Her customers didn’t have to prepay, and she delivered to homes instead of making buyers pick up their purchases the Russian postal service didn’t deliver parcels. She ordered clothes in bulk from a German mail-order catalog, scanned the pictures, and posted them on her website. The company’s trade volume reached 437.2 billion rubles ($5.6 billion) in 2020, with sales outside Russia soaring 95% to 23.7 billion rubles ($306 million).Wildberries founder Bakalchuk (Wildberries via Bloomberg News)īakalchuk, 42, conceived of Wildberries in 2004 as a place for people like her: moms on a budget with limited time for shopping. We are open to expanding cooperation with American entrepreneurs, including small and medium-sized businesses,” said Vyacheslav Ivashchenko, director of development at Wildberries.įounded by the former English teacher Tatyana Bakalchuk in 2004, Wildberries became Russia’s number one online retailer in 2017. "The online platform brings together manufacturers and sellers from different countries – Russia, Germany, France, Poland and many others. Also on rt.com Former teacher & mother of 4 becomes Russia’s 2nd female billionaire Those include clothing, shoes and accessories, beauty products, toys, electronics, books and stationery, sporting goods and household items. ![]() Wildberries offers about 5.5 million items provided by more than 40 thousand brands. ![]() “The website and the application work in English and Russian languages,” it said. The retailer is already operating in Slovakia, Ukraine, Israel, Germany, Russia, Belarus, Kazakhstan, Kyrgyzstan and Armenia.Īccording to the firm, US online shoppers may place an order both via a separate website us. and with the help of the mobile application. In January 2020, the company kicked off sales in Poland, making it the first European country in which it operates. It thus expanded its online presence to cover 14 countries around the world.Īt the end of February, Wildberries launched sales in France, Italy and Spain. A year after entering the European market, Russia’s largest online retailer Wildberries has started sales in the United States. ![]()
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